Steinway & Sons

Piano Fundraising Programs

While you are probably well aquainted with fundraising, you may not have participated in a piano fundraising program to raise money to purchase pianos before. Donors for pianos can come from predictable as well as unlikely places and it's important to "get the word out" as to your need. A piano can evoke warm memories and stir strong emotions.

Steinway & Sons and our Steinway Representatives your efforts by assisting you with the pre-packaged, ready-to-run fundraising programs listed in the Piano Fundraising Guide.  You may combine several of these programs to get to your desired goal.  Once you are ready to proceed, simply obtain the necessary materials from us. The reccommendations in the Piano Fundraising Guid are designed to help you raise funds for this life time investment.

The Steinway Fundraising kit includes programs such as:

88 Keys Program

Getting its name from the 88 keys on the piano keyboard, the 88 Keys initiative allows your donors to "purchase" one or more keys to help your reach your desired goal of a new Steinway Designed Piano. You simple take the amount of money you need to raise to purchase the piano and divide by 88 segements. This will give you the cost of each piano key. This gives your supporters a concrete way to express their appreciation of quality piano music - and their desire to cultivate it.

How it Works

A Steinway sales representative will meet with your organization to help determine your piano needs and develop a detailed fundraising campaign strategy on how best to reach potential donors.

Once the details of the fundraising campaign are finalized, Steinway Hall will custom-build a website dedicated to your institution's fundraising campaign.

The website will feature only your institution and will provide information about your organization, your piano needs and how your supporters can participate in achieving your goal. 


The Steinway Grand Club

The Grand Club recognizes donors who generously provide funds for your piano project. This program is particularly effective when a significant number of instruments are needed.

Within and organization, there is generally a core group who can be counted on to raise money for a specific project. An ideal way to generate enthusiasm within your fundraising committee is to involve them in interesting activities to which they could not normally have access. We can arrange a trip to New York for your fundraising committee, featuring a tour of the Steinway & Sons factory. Your fundraisers will experience first-hand how these prized instruments are made. Armed with this information, they become great spokes-people for your campaign.


The Steinway Artist Fundraising Concert

Over 98% of all pianists performing today with major orchestras choose the Steinway piano exclusively. No other piano can make that claim. When you are fundraising for your new piano, a concert by a Steinway Artist can draw attention to and create enthusiasm for your campaign as well as raise the money you need through ticket sales.

For best results the fundraising concert should take place at the venue in need on the new piano, on the piano that the organization is raising money for. Steinway Hall will assist in making arrangement with the Steinway artist chosen to perform through Steinway's Concert & Artist Department.


Living LegacyThe Living Legacy Program

The Steinway Living Legacy Program offers a unique opportunity for alumni of your school or members of your congregation to endow a legacy that will enhance the learning or worship experience of future generations. Because Steinway Designed pianos last longer than a lifetime, donors view them as enduring gifts that will inspire all who touch them or hear them for years to come.


The Steinway In-Home Concert Series 

In this program, supporters of your organization host exclusive, invitation-only fundraising performances in their homes. The Steinway In-Home Concert Series opens up some of the finest homes in your area, showcasing the homeowners' Art Case, Heirloom or other Steinway Pianos.


Steinway Kids for Keys

Kids for Keys

We can make available a Steinway Designed piano for the Practice-A-Thon in which piano students agree to practice for a pledged amount. For example, for every $20 that is pledged a student will practice for 1/2 hour. The hours and donations are logged on a pledge card and at the end of the campaign the money is collected. Under this scenario, if 5 teachers each have 20 students, 100 students can participate. If each student gets 10 sponsors to pledge $20, you will have raised $20,000 toward the new Steinway Designed Piano.


To receive your complimentary Piano Fundraising Kit contact us and begin raising funds for you Steinway Designed Piano. 




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